Born at the intersection of travel, adventure and health, Stay Rugged exists to help you push your limits and reach new heights. We believe the right nutrition will help you preform at your best giving you the advantage over whatever lies ahead.
We are a functional food company on a mission to support your rugged, everyday adventure with premium, all-natural fuel so you stay energized for the roads, trails, rapids, surf or summits ahead.
Every ingredient that goes into our food has been naturally sourced and is a perfect balance of macronutrients to power any adventure in the way that Mother Nature intended.
From ambitious objectives in the mountains to big meetings in the boardroom, we believe that the right nutrition can help you accomplish more and perform your best. More than products. Nourishment.